These functions, which are set by the site owner when implementing Analytics, can include functions like specifying the Analytics account number and actually sending page view data to Google Analytics for processing. The function queue is a JavaScript array where the different Analytics configuration and collection functions are pushed. When a JavaScript-enabled web browser loads a page with the Analytics tag, it does two things asynchronously: It loads and processes the Analytics function queue, and it requests the Analytics JavaScript. The process of IP anonymization in Analytics takes place within two steps in the collection pipeline: the JavaScript Tag and the Collection Network. The IP anonymization/masking takes place as soon as data is received by Google Analytics, before any storage or processing takes place. This feature is designed to help site owners comply with their own privacy policies or, in some countries, recommendations from local data protection authorities, which may prevent the storage of full IP address information. In depthĪnalytics provides the anonymize_ip feature ( gtag('config', '', ) in the gtag.js library) to allow website owners to request that all of their users' IP addresses are anonymized within the product. In Universal Analytics, IP-address anonymization is opt in, and is implemented as described in the "In depth" section below. Geographic dimensions are later derived from anonymized IP addresses. The full IP address is never written to disk in this case. The IP-anonymization feature in Universal Analytics sets the last octet of IPv4 user IP addresses and the last 80 bits of IPv6 addresses to zeros in memory shortly after being sent to Google Analytics. When a customer of Universal Analytics requests IP-address anonymization, Analytics anonymizes the address as soon as technically feasible. In Google Analytics 4, IP anonymization is not necessary since IP addresses are not logged or stored.
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